Facebook has gone live and we love it! Facebook has joined the ranks of periscope and Google’s YouTube in providing a forum for its users to broadcast their daily lives: live! For those of you who are just having fun, it means that you can now broadcast you’re hilarious cooking experiments or your carpool karaoke moments to all your friends and followers as it happens.
However for those of you who want to use it to reach your clients and increase your visibility, Facebook live can provide the right forum to do just that!
We’re in an age where people want to connect, where people look for more than just an organization but a face and a heart to put behind that organization. Going live provides the perfect way to show your audience who you are, what you and your organization are about. In addition, you can interact with your audience by viewing live comments and answering questions from your audience. Initial data from Facebook revealed that people comment 10x more on Facebook Live videos than on regular posts giving you the opportunity to boost your engagement.
It’s actually pretty simple to use. You can broadcast Facebook Live through your profile or through the Mentions app. To broadcast through your profile, go to your status update and click the Live icon. Facebook will then ask to write a quick description in the status update which is your title. The description is what will go out in the news feed and in notifications. Just like with your other personal status updates, you may also want to choose the audience before going live. Select friends only, a specific friends list or public. Then tap Go Live. You can point the camera at yourself or outward to capture your surroundings. Right now though you can only go live through your cellphone or tablet.
There are lots of ways to use Facebook live to promote your business. Facebook live allows you to do things like stream events such as conferences, concerts and openings live. You can do a live promo sale of your product offering discounts to those who comment and share, you can hold a live Q and A or you can even launch your product via Facebook live. The great thing about Facebook live is that it also helps your audience to find you. When you go live you are automatically added to Facebook Live maps so anyone who goes on the page is able to see that you are live provided that your post is public. In addition when you go live all your friends and followers automatically receive a notification informing them that you have gone live and broadcast is seen at the top of their news feeds. In addition, the video is saved after recoding just like any other video you post on Facebook so you can repost and reuse the content. Sounds awesome right? So what are you waiting for? To get you started here are some tips and tricks
- Listen close because this tip can save your whole social media feed: Try to be sober. Or at least not drunk enough to start gossiping about your boss
- Planning! Planning! Planning! As with any broadcast you have to plan your video before you shoot. Facebook Live can have a very casual feel at times however it’s best to have a strategy planned weeks in advance, especially if you’re doing a big event or you’re doing something that requires interacting with your audience. Have everything close at hand.
- Create hype! Get your audience excited by posting about the broadcast; maybe do a pre-party for your event. Promote your broadcast across your social media forums so that your audience knows when to tune. Promotion is a big part of the planning process.
- Have fun! Be prepared to let go and have fun because let’s face it, if you’re not having fun, your audience can’t get excited too. Facebook live is for the flexible so if you aren’t prepared to let go of the rains a little bit then it’s not for you
Written by Neheng Matsoso at Odysseus Public Relations